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51 free tools for local service businesses

Calculators, checkers and generators for owners who quote jobs, run ads and live on Google Maps. Price a roof, size an AC, check your Business Profile, find out what missed calls cost you, or build a review link in seconds.

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Find a tool for your trade

Marketing, Google & lead tools 16 tools

Lead Value Calculator

Find out what extra leads from marketing are worth in booked jobs and revenue, per month and per year.

Use it free

Local Services Ads Calculator

Plan a Google Local Services Ads budget around your real numbers.

Use it free

Google Ads Budget Calculator

Map a monthly Google Ads budget to clicks, leads, booked jobs and revenue.

Use it free

Win-Back Campaign Calculator

Estimate how many repeat jobs and how much revenue one email to past customers could bring in.

Use it free

Google Review Rating Calculator

See how many new 5-star reviews it takes to move your Google rating from where it sits now to where you want it, and how far a single 1-star review would pull it down.

Use it free

ROAS & Break-Even Cost Per Lead Calculator

Work out return on ad spend, break-even ROAS and the most you can pay for a lead before ads start losing money.

Use it free

Customer Lifetime Value Calculator

Put a dollar value on a typical customer over the years they stay with you, including the referrals they send.

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Missed Call Cost Calculator

See how many jobs and how much revenue unanswered phone calls cost your business each month and each year.

Use it free

Google Business Profile Checker

Score your Google Business Profile out of 100 by ticking what your listing already has.

Use it free

Lead Capture Audit: Lead Leak Finder

Answer six yes or no questions to find the spots where customers who already found you slip away before booking.

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SERP Preview Tool & Meta Length Checker

Preview how a page could look in Google search before you publish it.

Use it free

UTM Link Builder for Google Business Profile

Build tagged links for your Google Business Profile website button, posts and booking link, plus your Facebook page and email newsletter, so Google Analytics 4 shows how many visits each one sends.

Use it free

Local Business Schema Generator

Create JSON-LD local business schema for your website without writing code.

Use it free

Google Review Link Generator

Turn your Google Place ID into a direct link that opens your review form, and get ready-to-send text and email requests to go with it.

Use it free

NAP Consistency Checker

Check whether your business name, address and phone number match across your online listings.

Use it free

Local Keyword Generator

Turn your services and the cities you serve into a full list of local search terms, with modifiers like emergency, cost and near me.

Use it free
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FAQ

About these free tools

Are these tools really free?

Yes. Every calculator, checker and generator on this page is free to use with no account. If you want a copy of your results, you can email them to yourself, and that is optional.

Do you store what I type into the tools?

No. The tools run in your browser and the numbers you enter are not sent anywhere. The only time we receive anything is when you choose to submit your email address with a form.

Can I put a calculator like this on my own website?

Yes. A branded calculator that gives homeowners an instant estimate in exchange for their contact details is one of the most effective lead magnets for a service business. We build them as part of our Smart AI Website and AI Landing Pages services.

How accurate are the calculators?

They use standard trade formulas and rules of thumb, which are explained on each tool page. They are built for quick estimates and quotes. Always confirm measurements on site and follow local code and manufacturer specifications.

Free audit + map-rank scan

See exactly why competitors get your calls.

Tell us where you work. You'll get a plain-English audit of your website and Google Business Profile, plus a heat map of where you rank on Google Maps, block by block. Free, with no obligation.

Free audit + map-rank scanSee where you rank, block by blockMonth-to-monthNo long-term contractDeliverables guaranteeMiss the agreed work, that month's fee is refunded
Free, no obligation. We aim to reply within one business day.
ToolsFree audit