How a Central New York masonry contractor got 72 of 90 keywords to #1
A masonry and restoration contractor serving a Central New York city, four nearby towns and the wider region. The goal: show up for every service they sell, in every town they work, on Google Search, Google Maps and AI answers.
Tracked keywords at #1 on Google
- Market
- A Central NY city, 4 nearby towns and the region
- Services
- SEO + Google Business Profile
- Tracked keywords
- 90 across 10 service themes
- Data source
- Client SEO report, Search Console, Business Profile
What the business needed
- Rank for each service the business sells: restoration, stucco, masonry, chimneys, fireplaces, concrete, garage floors and crack repair.
- Cover the main city and four nearby towns without thin, copy-paste location pages.
- Hold a spot in the Google Maps top 3 for "masonry contractor" in the city.
Founder-led engagement. Report: September 2026.
The numbers, straight from the reports
72 of 90 tracked keywords rank #1 on Google, and all 90 are on page one. Each square below is one keyword.
town, NY#1town, NY#1town, NY#1city, NY#1Town names hidden to protect the client.
Keywords cover the city, four nearby towns and the wider Central NY region. A keyword can sit in more than one theme.
In one month the website appeared 28.6K times in Google results and earned 233 clicks from people searching for exactly the services this contractor sells.
city NY · Google Maps#3Holds a map-pack spot with more reviews than the two listings above it combined.
Google AI ModeListed in a "Contractor Comparison" as the masonry and concrete pick: chimneys, sidewalks, stucco.
ChatGPTRecommended for stone restoration in Central New York, and as a masonry specialist for a nearby town.
Google AI result card"Structural & Masonry Restoration": the 4.8-star profile shown with call and website buttons.
- Service and town pages for masonry, stucco, chimney, fireplace, garage-floor and crack-repair work
- On-page optimization of titles, headings and copy for each service
- Guest posts with contextual links to key service pages
- Brand profiles on trusted platforms
- Regular posts with real project photos and a "Call now" button
- Keyword map citations in 1, 2 and 4 km rings around the business
- Geo-tagged service-area layers covering the wider region
- Directory citations with matching name, address and phone
Three lessons you can use
One page per service, per town
The 90 tracked keywords span 10 service themes and five locations. Giving each service its own page, and each town its own page, gave Google a clear best match for every search.
The website and the profile pull together
Project posts, citations in 1, 2 and 4 km rings and matching name, address and phone details helped the profile hold the #3 map spot with fewer reviews than the listings above it.
Clear pages get cited by AI
Because the site and profile describe each service plainly and consistently, Google AI Mode and ChatGPT name the business when people ask who to hire.
Real reports, client names hidden
Every figure on this page comes from the client's own data: Google Search Console, Business Profile insights, rank tracking or Meta Business Suite. We withhold names and towns to protect the business, not the results.
- No invented numbers, no rounded-up claims
- Dates and data sources shown next to every stat
- On request, we can walk you through the original reports on a screen-share, with identifying details hidden
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Read the case studyResults depend on market, competition and budget, and past results don't guarantee future rankings.