How to Get the Google Verified Badge for Local Services Ads
How to get the Google Verified badge on Local Services Ads: what changed in 2025, the checks you need to pass, and tips to get verified faster.
Short answer: the Google Verified badge appears on Local Services Ads for businesses that pass Google’s screening and verification checks, such as business registration, licenses, insurance and background checks where your category requires them. You get it by signing up for Local Services Ads, completing every check for your category and location, and keeping your documents current. Since October 20, 2025 it has replaced the old Google Guaranteed, Google Screened and License Verified badges.
What changed in 2025
- Google combined its Local Services Ads badges into one Google Verified badge on October 20, 2025.
- The money-back guarantee that came with Google Guaranteed was discontinued.
- Existing advertisers who had passed checks moved to the new badge automatically.
- Google said the change does not affect how Local Services Ads rank.
How to get the badge
- Check eligibility for your business category and location in Local Services Ads.
- Create your Local Services Ads profile and link your Google Business Profile.
- Complete the checks your category needs: business registration, licenses, insurance and background checks for owners or staff where required.
- Collect reviews. Reviews help customers choose you in the ad results.
- Keep everything current. Expired licenses or insurance can pause your ads.
Tips for getting through faster
- Make sure your business name and address match on every document.
- Upload clear, complete documents the first time.
- Respond quickly to any request from the screening partner.
Frequently asked questions
Is Google Guaranteed still available?
No. It was replaced by Google Verified in October 2025, and the money-back guarantee ended.
Can I run ads before I get the badge?
In some eligible categories, Google offers pre-badge ads while verification is in progress. Availability varies by category.
What does Local Services Ads cost?
You pay per lead, not per click. See our guide to Local Services Ads cost and the free LSA calculator.
Want help getting verified?
Our Local Services Ads service handles setup, verification and lead management. Ask for a free audit.
Written by Qasim Qureshi, founder of Synova Digital, who has six years of hands-on experience in local SEO and Google Business Profiles for service businesses.