Google Business Profile Posts: What to Post and How Often
Google Business Profile posts: what to post, how often, how to write one that gets calls, a sample post, and the mistakes to avoid.
Short answer: post on your Google Business Profile about once a week. Share recent jobs with a real photo and the area, seasonal tips, offers, and answers to common questions. Keep each post short, add a call button, and avoid stock photos. Regular posts keep your profile active and give customers a reason to choose you.
What to post
- Recent jobs: a photo, what you did and the neighborhood. “New AC install in North Mesa this week.”
- Seasonal tips: “Book your furnace check before the first cold snap.”
- Offers: a clear deal with an end date.
- Team and trucks: people trust faces and branded vehicles.
- FAQs: answer a question customers ask on the phone.
- Reviews: share a short customer quote with permission.
How to write a good post
- Start with the most important line. Only the first part shows before “More”.
- Name the service and the area.
- Use your own photo, bright and clear.
- Add a button: Call, Book or Learn more.
- Keep it under 100 words.
Example post
“Fixed a leaking water heater in Gilbert this morning, same day. If yours is over 10 years old or making noise, we can check it this week. Call to book.”
How often?
Once a week is a good rhythm for most service businesses. Busy seasons can justify more. Consistency matters more than volume.
What to avoid
- Stock images and generic sales lines
- Phone numbers in the image only, since they are not clickable
- Posting the same text every week
- Content that breaks Google’s policies, such as misleading offers
Frequently asked questions
Do posts help rankings?
Posts mainly help customers choose you and show your profile is active. Categories, reviews and distance matter more for ranking. See how to choose your categories.
Can I schedule posts?
Google’s own tools do not schedule posts, but some third-party tools and agencies do.
Should I use the same photo on Facebook?
Yes, reusing real job photos across platforms is fine and saves time.
Want posts done for you?
Weekly posts are part of our Google Business Profile service. Ask for a free audit.
Written by Qasim Qureshi, founder of Synova Digital, who has six years of hands-on experience in local SEO and Google Business Profiles for service businesses.