Google Ads management that pays for calls, not wasted clicks.
Synova Digital builds and manages Google Ads campaigns for local businesses that need leads fast. We target the searches that turn into jobs, block the ones that don't, send traffic to landing pages built to convert, and track every call so you know exactly what each lead costs.
- Best for
- Businesses that need leads quickly or want to push specific services
- Typical timeline
- Live within days of approval
- Ad spend
- Paid to Google directly, separate from management
- Reporting
- Calls, forms, cost per lead
Why many small-business ad accounts waste money
Google Ads can put you at the top of search results today. But many small-business accounts lose part of their budget to searches that were never going to become customers: job seekers, DIY researchers, people in the wrong city, or services you don't offer.
The fix usually isn't a bigger budget. It's tighter campaigns: keywords grouped by service, negative keyword lists that block junk, ad schedules that match when you can answer the phone, and landing pages that make it easy to call.
We also track what happens after the click. Call tracking and form tracking tell us which keywords produce real leads, so budget can move toward them every week.
Plan your Google Ads budget before you spend it
Change the budget, cost per click and conversion rate. Notice how a better landing page beats a bigger budget.
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Email me these results. We'll send your numbers, plus how to turn this calculator into a lead magnet on your own website.
Everything in our Google Ads service
Account & campaign build
Campaigns grouped by service and location, with keywords matched to real buyer searches.
Negative keyword lists
Ongoing lists that block job seekers, DIY searches, wrong locations and services you don't offer.
Ad copy & assets
Ads with call, location, sitelink and callout assets, written and tested to earn more clicks.
Landing pages
A focused page for each campaign, built with our AI Landing Pages service when needed.
Conversion & call tracking
Calls, forms and bookings tracked in Google Ads and Analytics, so bidding follows real leads.
Weekly optimization
Search terms, bids, budgets and schedules reviewed every week, not once a month.
Not every search is worth paying for.
Ready to hire
"emergency plumber near me", "water heater replacement austin". The searcher needs someone now. These get the biggest share of budget.
Comparing options
"best plumber in austin", "plumbing company reviews". Worth winning with strong reviews and a clear offer.
Researching or DIY
"how to fix a leaking pipe", "plumber salary". Low chance of a job, so these go on the negative keyword list.
From first call to results
A clear process, the same for every account, with the founder accountable from start to finish.
Goals & budget
We agree on the services to push, the areas to target and a budget you're comfortable with.
Research & structure
Keyword research, cost estimates and a campaign structure grouped by service.
Build & track
Ads, assets, negative keywords and conversion tracking set up before launch.
Launch
Campaigns go live and we watch search terms daily in the first weeks.
Optimize weekly
Budget shifts toward the keywords and ads that produce real leads.
Report monthly
Calls, forms, cost per lead and the plan for next month.
Popular with these trades
Businesses that need leads quickly, are launching a new service or area, or want to fill the calendar in a slow season.
Quoted after a free audit
Every plan is priced for your market and goals, month to month with no long-term contract. These are the main factors:
Paid to Google directly. You decide the budget; we show you what it buys.
More services and offers mean more campaigns to build and manage.
Each city or service area may need its own campaign and ads.
New landing pages for campaigns that need them.
Google Ads questions, answered
How much should I spend on Google Ads?
It depends on your market's cost per click and how many leads you want. We estimate cost per lead from Google's own keyword data during your audit and suggest a starting budget you're comfortable with.
Do I pay you or Google for the ad spend?
Ad spend is billed by Google directly to your card or account. Our management fee is separate, so you always see exactly what Google charges.
How fast will I get leads?
Campaigns can start getting clicks within days of approval. The first few weeks are about learning which searches convert, so cost per lead usually improves after that.
Who should own the Google Ads account?
We recommend keeping the account in your business's name, so the history and data always stay with you.
Should I use Google Ads or Local Services Ads?
If you're in an eligible home-service category, LSA is often the best place to start for high-intent calls. Google Ads then covers services, offers or areas LSA doesn't.
Do you run Performance Max or display ads?
We start with Search because it reaches people who are actively looking. Performance Max, display and YouTube can work for some businesses once Search is profitable.